Questions, answered plainly.

It's the work that helps your business show up when people nearby search for what you do, especially in the map results at the top of Google. It covers your Google Business Profile, your reviews, your business details across the internet, and your website.

Most businesses see real movement in three to six months, and it keeps building after that. You get a plain-English report every month, so you can watch it happen.

No, and nobody honestly can. Google doesn't sell those spots, and no one controls them. What I can promise is steady, clean work that follows Google's rules, and a clear report on what it's doing for you.

Not always. Much of the work happens on your Google profile, your reviews, and your listings. If your current website is holding you back, I'll tell you honestly and explain why.

No. Setting one up is part of the setup, and I walk you through Google's verification step.

Not at all. If you can fill out a form and send an email, you're set. The intake form takes about 20 minutes, you can upload photos right from your phone, and I handle everything technical.

Most sites go live in one to three weeks. The biggest factor is how quickly your content and photos come together, so the sooner I have them, the sooner you're live.

No. Everything can be done by phone, Zoom, or email, so I can work with businesses anywhere. I'm based in Easton, PA, and work with plenty of businesses across the Lehigh Valley.

An intake form, your logo if you have one, some photos, and any text you already have. You'll get a private welcome guide that walks you through all of it, with a checklist that checks itself off as things come in.

Every Novello site is written from scratch in code, not assembled from a template. That means the design, speed, and Google setup are built for your business specifically, and you're never locked into a platform if you ever want to move it.

You can keep it. Automate Only adds one AI automation, like instant replies or follow-ups, to the site you already have. No rebuild needed. If your site is holding you back, we can talk about a new one too.

Every site is built with the groundwork for local search: fast pages, the right structure, and your business details set up the way Google looks for them. I can also help you set up or connect your Google Business Profile.

Yes. Small edits, like hours, prices, photos, or text, are covered by your monthly plan, up to about an hour a month. Bigger changes, like a new page, get a price first.

It's a helper that handles one repeat job for you, the same way every time, around the clock. For example: replying to new customers right away, following up when someone goes quiet, or asking happy customers for a review.

No. Every message is written in your voice, based on how you talk to customers. You see exactly how it works and approve it before it ever talks to a real customer.

Yes. Site + Automate builds something that works with your customers. Team AI Setup is for you and your staff: a hands-on session plus a custom set of instructions for the tasks they already repeat, like emails, quotes, and schedules.

Websites start at $1,500 to build and $75 a month. A website plus an AI automation is $2,800 and $175 a month. See the pricing page for every option. Every project gets a fixed price before anything starts.

No. You get a fixed price in writing first. The only extras are ones you choose: a web address if you need one (about $20 a year), extra rounds of changes ($150 each), or new features, which always get a price first.

Half to start and half at launch. Your monthly plan begins once your site or automation is live.

Yes. Everything you pay for is yours: the site, the automations, the code, your web address, and your content. Novello hosts and maintains it all as part of your monthly plan, and if you ever decide to move on, you get a full copy to take with you.

It gets fixed right away, whatever the hour. That's the standard every Novello client gets, not an upgrade.

Me, Michael. Novello is one person, so every call, text, and email comes straight to me. No ticket queue, no account managers. You'll usually hear back within a day.

Yes. What you share comes only to me, is kept in my private business account, and is never sold or shared. You can ask for a copy or have it deleted anytime. The privacy page has the details.